13. Follow your passion

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Episode 13

Jennifer Long, a mom, wife, and sales leader, added the title of “animal rescuer” 5 years ago when she purchased five and ½ acres outside of Seattle and founded The Muddy Pug Farm & Sanctuary. Initially dedicated to providing sanctuary to animals, Jen’s passion project has provided lessons for her, her family, her team, and the community. Jen is an example that following your passion is essential, offering lessons to practice in all other aspects of life.

You have to feed your strengths and operate from a place of strength and energy in some facet of your life.


Questions to Ask Yourself:

  1. What things give you joy?

  2. What are you passionate about?

  3. What idea, experience, or dream do you want to pursue?


About Jennifer Long:

Jennifer Long is a mom, a wife, an animal rescuer, and a sales leader. She has navigated a successful career in employee benefits, spending the bulk of her career solving some of the most complicated employer challenges within health plans. She currently leads Kaiser Permanente's growth as a Senior Director focused on large employer plans.

In 2018, Jen purchased five 1/2-acre farm 25 miles southeast of Seattle with the dream of rescuing animals. Jen founded The Muddy Pug Farm & Sanctuary, a 501(c)3 non-profit farm sanctuary dedicated to saving lives, giving sanctuary, and building community. Her work there focuses on the 40 permanent residents with cows, sheep, goats, chickens, ducks, bunnies, and cats, all of whom now live in a peaceful forever home. Jen also partners with community non-profits to extend their impact on the community. Jen and her husband recently added 9 acres to an existing property in rural Hawaii to begin work on a second sanctuary site focused on abandoned cows and dogs.

Jen has launched her podcast - Be the Goat: Lessons Learned from a Life in Sanctuary - where she profiles sanctuary and rescue founders to bring unique insights into life and business.  Jen and her husband have three children and love watching these wonderful young adults launch their independent lives.


Connect with Jennifer Long:


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14. Name your feelings

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12. Ask for what you want